Debenhams launches lightest ever bra!

3rd July 2011 1:03 pm

Boring bra weighing you down? Don’t let it – Debenhams has just launched its lightest ever bra that’s set to take the lingerie world by storm (and leave you feeling pretty pert in the process).

Weighing in at just 48g – that’s 10g less than your average everyday bra – Debenhams newest design seems to be stepping up to its title as the perfect T-shirt bra rather well with a barely-there, no-bulk fit, which moulds to the body to feel noticeably lighter than any other undergarment.

“Our research showed that many traditional T-shirt bras were quite heavy due to their dense foam structure, which is required to give an invisible fit,” says Debenhams‘ head of lingerie buying and design, Sharon Webb.

“This is an everyday T-shirt bra, designed to be seam-free under clothes. It has bonded straps and bagged out wings for
a luxury finish and added comfort. It’s a weight off our shoulders! We are confident that once women try this bra, they will never wear another t-shirt bra again – it really is unbelievably comfortable!”

And of the women who tested this bra in trials, over 90% of them agreed. Proof enough? Hell, it’s already in our basket.

Debenhams Light as Air bra is available in stores and online now, priced £18 £14.40.

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