Matthew Williamson has slowly learnt to embrace modern day technology, but more specifically, Skype – or so it would seem.
Opening the Haagen-Dazs Boutique in London last night with a Skype conversation with his “dear friend” Cat Deeley, Williamson doesn’t usually make a habit of carrying out digital conversations.
“No, I don’t usually Skype,” said Williamson. “I’ve used it once but my boyfriend had to leave instructions, ‘this is how you Skype me’. We do it for the business, of course – we have the site and trade online – but, personally, I’m not passionate about it. I’m a bit of a digital imbecile. In fact, I remember Natalie Massenet coming backstage at one of my shows, probably 15 years ago, and asking if she could sell my collection online. I said ‘Love, that ain’t going to happen’! We laugh about it now.”
But once the ordeal of Skyping his friend was over, the designer declared the Boudoir officially open – and even found time to give Vogue UK a clue about what to expect from his spring/summer 2012 collection.
“I’m feeling Japanese,” explains Matthew. “And I can tell you we’re looking at a really exciting new venue – never been done before – and if that comes off in the next few days it’ll be really exciting. I promise I’ll tell you first.”
We can’t wait!