Launching as part of the second season of ASOS Inc., Louise Gray‘s debut jewellery collection is now available at

All pieces are plated in 22-carat gold, complete with Gray’s punchy aesthetic, embodying her distinct knack for balancing indulgent frivolity with precise, luxury finishes.

“The jewellery for me has many appeals,” said Gray of her collection for ASOS. “It is fun – the smile bell actually rings, the duck whistles work and there’s also the mix-and-match of how you can wear it, such as wearing each piece by itself as a statement piece. Or for me, it’s the appeal of wearing lots together, which I love!”

The 11-piece jewellery line includes pendant necklaces, earrings, bracelets and a fold-over heart bag, all of which will retail between £35-£180.

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