First look: Alexa Chung’s new Madewell campaign

Like you needed more proof that Alexa Chung has it all, here’s her latest ad campaign for Madewell, which features her second clothing collection for the American brand.

Shot in Austin, Texas, the ads are meant to reflect a roadtrip vibe where unashamedly pretty girls with guitars go around being all ‘oh, am I cool? I didn’t even notice’, which echoes Alexa’s “heavy inspiration of girls in bands who live their looks,” according to the brand’s statement.

“We were all so in sync,” Kin Yung Lee, head of Madewell Design, told People. “Since it’s the second collection, it was like old friends getting together and creating something — and having a great time in the process!”

As per, we want everything we’ve seen from Chung’s latest instalment so far. Who doesn’t want to cosy up in a fluffy jumper whilst flapping around in a flippy mini?

Another plea to bring Madewell to the UK, please.

[Images: the Cut]

This post appeared first on

Best of 2011: Top 5 shoegasms
Who wore it better? Kim Kardashian vs Ashley Greene in Givenchy Resort
The second Somerset by Temperley drop is OUT NOW!
CFDA/Vogue Fashion Fund 2013 finalists revealed!
See Blythe model Bottega Veneta's SS14 collection in London
Jourdan Dunn is the face of Next standalone website, The Label

Comments are closed.