Shot in Austin, Texas, the ads are meant to reflect a roadtrip vibe where unashamedly pretty girls with guitars go around being all ‘oh, am I cool? I didn’t even notice’, which echoes Alexa’s “heavy inspiration of girls in bands who live their looks,” according to the brand’s statement.
“We were all so in sync,” Kin Yung Lee, head of Madewell Design, told People. “Since it’s the second collection, it was like old friends getting together and creating something — and having a great time in the process!”
As per, we want everything we’ve seen from Chung’s latest instalment so far. Who doesn’t want to cosy up in a fluffy jumper whilst flapping around in a flippy mini?
Another plea to bring Madewell to the UK, please.
[Images: the Cut]