London Fashion Week SS12: Jaeger London

Who: Jaeger London

What: short suits in pretty pastel colours, sweet scalloping details on dresses, broderie Anglaise cutwork and roomy, feminine separates.

Highlights: Feminine short suits, wide-brim stiff lacquered hats and cutesy cut-out details.

Lowlights: It’s not particularly directional, but there’s a solid place for its wearable heritage.

Overall: “This season sees the Jaeger London woman landing on the isle of Mustique,” read the show notes. Well, after just escaping the rain and entering a chilly BFC tent, we rather wished we could get there, too. Inspired by the glamour of the late Sixties and early Seventies, Jaeger is decidedly more feminine for spring 2012 than in seasons past. Surprisingly light and gentle, pretty pastels in pale pink, mint and sunflower yellow are used to great effect on airy shift dresses and suits – both skirt and playful short versions. Textural summer tweeds are particularly pretty, as are roomy Broderie Anglaise dresses, shapely cut-out details and scalloped edges. Pleated hemlines add a girlish innocence, but a look to wide-leg culottes adds a sporty edge, while lace cocktail creations remain classic. It’s fresh, fun and feminine – once again, Jaeger delivers a decisively wearable collection.

Watch the video of Jaeger London’s spring/summer 2012 show below:


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