She may have seemed like a surprise choice back in May when she was chosen to replace Hannah MacGibbon at the helm of Chloe, but Clare Waight Keller has revealed some exciting plans for the luxury label when her first collection takes to the catwalk on Monday.
“For me, the Chloé girl is a lot about her attitude and her spirit coming through the clothes,” she said, noting that for her first collection she’s taken “slightly less of a vintage, heritage, archival” vibe and mixed in a more “boyish” spirit.
“It’s very much looking to the future with the brand and trying to bring my point of view. There’s always that personal side I’m trying to capture.”
In that point of view for spring is knitwear – ex-creative director at Pringle, she is, of course, a knit specialist – and colour, specifically make-up palettes and soft brights.
Fans of the luxury label will be pleased to hear its signature femininity will still be evident in pleats and sumptuous silks, but they’ll be offset against more masculine tailoring to create the boyish balance Clare’s keen to introduce.
Until Monday, it’s a waiting game to see how those plans result on the runway.