Introducing Valentino’s new fragrance: Valentina

Valentino’s new fragrance, Valentina, is destined for the modern heiress, so if you want to channel Blair Waldorf, this is certainly the scent for you.

Valentino’s latest addition to its collection of perfumes is described as “an irreverent Italian floral oriental” inspired by Rome – and with Freja Beha Erichsen starring as the face (and body) of the fragrance, we’re sure young girls everywhere will be racing to grab a bottle.

The super was shot for the campaign by David Sims to embody Valentino’s vision of a perfume that’s aimed towards a younger fashion fan, though every element of the brand’s signature style has been incorporated into the scent, concept and design.

Expect to smell notes of bergamot, white truffles, jasmine, orange blossom, tuberose, wild strawberries, cedar, amber, vanilla and benzoin, cased inside a beautifully sculpted bottle boasting three flowers – emblems of Valentino Couture – fit for the finest of vanities.

Sophisticated but packed with attitude, classic yet utterly contemporary – with Valentina we smell a success.

Watch the teaser of the Valentina video campaign, starring Freja Beha Erichsen, below: