It’s official: Jason Wu is collaborating with Target!

Those cheeky Target folk teased us over Twitter, but after much hype and anticipation, Target’s next big-name collaborator has officially been confirmed – and it’s none other than the fabulous Jason Wu.

The American-based designer hopes to have the same success as Target’s last collaborator, Missoni, although for the sake of Wu fans and Target’s webmasters, we hope it will be a little less frantic.

The launch date has been set for February 5th 2012, with prices ranging from $19.99 to $59.99.  And although the transition to the high street means his clothes will reach a wider demographic, Wu is adamant that he won’t compromise on quality.

“It was very interesting for me to translate my signature touches into a more affordable collection without compromising quality, design and sophistication,” he told WWD.

“My collection for Target features clothes and accessories that are easily convertible from day to evening – sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude.”

You may want to start practicing refreshing your browsers from now; you know the collection won’t stick around for long!


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