A picture may speak a thousand words, but put a leather-clad Rihanna in a video and you’re in business! As well as posing up a storm for the much talked about Armani print campaigns, Rihanna has filmed a mini movie as part of her collaboration with the Italian brand.
The Bajan beauty is now the official global ambassador for both the Armani Jeans and Underwear ranges, so it’s no surprise that the brand have snapped her up for their new project.
The black and white film noir inspired video was shot by Johan Renck in New York and is just one of the exciting new features on newly revamped Giorgio Armani website.
If you ask us, this is the perfect tool to encourage people to visit the site, which now gives fashionistas the opportunity to easily shop for their favourite Armani goods with minimal effort.
Find Giorgio Armani, Emporio Armani, Armani Collezione, Armani Jeans and Arrmani Junior all in one place – they do spoil us, don’t they?