Ms Richie has come a long way since the days of The Simple Life with on/off BBF Paris Hilton and is now considered a very credible name in the fashion world.
“Nicole has a wide breadth of creative talents being an author, a jewellery designer, a fashion designer and an aspirational figure,” TPR President Brian Robinson told Women’s Wear Daily. “She also has three million Twitter followers, but more importantly she has trade credibility. She’s done a great job with her image.”
The fragrance will apparently be a “cool, classy scent with an edge” and is set to launch in September next year.
Are you excited?