Louis Vuitton hasn’t released a perfume since the eighties, so to say the move to create a new scent is long overdue would be quite the understatement.
The French fashion house is very keen to create a new perfume and has enlisted the help of Jacques Cavalier-Belletrud, i.e. the genius behind iconic fragrances such as Jean Paul Gaultier Classic, Dior Addict and Stella by Stella McCartney to make it happen.
He will even be leaving his position at Swiss perfume supplier Firmenich to be able to fully concentrate on his new project. No other information has been released yet, but we are confident Marc Jacobs will do a fine job, as his own fragrances Lola, Daisy and Bang are not only absolutely gorgeous, but have even earned him a place in the 2009 Fragrance Foundation’s Hall of Fame.
We’re really interested to find out who LV will choose to front the campaign, as it will of course be a huge responsibility as well as a great honour… any ideas?