When Ke$ha launched her debut single TiK ToK in 2009, we wonder if she ever imagined that two years later – nearly to the month – she’d be launching her own line of watches with Baby-G? As far as coincidences go, it’s certainly up there with the best. The pop star has teamed up with iconic youth brand Baby-G to put her paw prints on two limited edition Casio watches that reflect her signature styles – Americana and leopard print – and come complete with the Ke$ha logo.
The first, an all-American watch in red, white and blue, features the colours and shape of the US flag on the straps and face, as well as a smattering of stars for a retro finish. The second, and our favourite, is a little more fashion forward, featuring a sculptural square face with a striking gold leopard print backdrop against a subtle black animal print design on the strap, which we reckon will toughen up any party dress with just enough glamour.
“In creating my red, white and blue watch, I was obviously inspired by the American flag because it’s a recurring theme in my aesthetic but also represents freedom of speech, a right I passionately exercise in my life and in my music,” says Ke$ha. “Leopard print is another recurring theme in my look, which I like to wear because it brings out my animal inside. I hope when people wear my watches they’re reminded to express themselves always and never lose the animal inside themselves.”
And if you want to unleash your inner animal, you’re in luck: Baby-G is hosting a Baby-G sweepstakes to give away four watches to four fab fashion fans!
To be in with a chance of winning, simply like Baby-G on Facebook and tweet which watch is your favourite using the #babyg hashtag. In the meantime, we want to know which watch you prefer: will you be wearing your red, white and blue on Thanksgiving, or would you rather rock the luxe leopard print timepiece?
Don’t forget to check out the sweepstakes rules