Kate Moss launches new fragrance for a younger audience

The Kate Moss empire is expanding, and with a new fragrance aimed at a younger audience under her belt, so is her fan base.

This isn’t Kate Moss’s first foray into the perfume market, of course, but this is the first fragrance the new Mrs Hince has created which has been aimed specifically at the younger girl.

The supermodel’s new scent is called Lila Belle (we assume her gorgeous daughter Lila Grace was the inspiration behind the name) and is not only targeted at girls who are just learning how to become women, but also for women who feel (or want to feel) like younger girls.

You can expect a fresh, floral scent with top notes of mandarin, osmanthus and freesia, with a dash of white lily and jasmine at the heart, cased inside a fun, girly bottle which we think reflects the target audience perfectly.

Lila Belle eau de toilette is available at Boots now, priced £29.22 (50ml). Will you be giving this perfume to a young fashionista this Christmas?

[The Fashion Spot]