First Look: Emily Blunt’s YSL Opium campaign

After months of waiting very patiently, and seemingly endless teasing from Yves Saint Laurent, Emily Blunt’s ad campaign for the Opium fragrance is finally here – and it’s totally worth the wait.

“It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished,” said Emily. “Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill.”

The actress was photographed by the legendary Patrick Demarchelier, looking effortlessly beautiful reclining on a chair with the perfume close to her heart. In the past, some of the Opium ad campaigns have been slightly controversial, but Emily proves that the advert can be just as (if not more) striking sans scandal.

Now all we have to do is wait for the TV commercial, which if we are to believe rumours and teaser behind-the-scenes videos, should feature fashion’s hottest accessory this season: a cheetah! Keep your eyes peeled for it.

[Sassi Sam] 


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