First Look: Alexa Chung for Vero Moda
No one can deny that Alexa Chung is a firm presence in the fashion world – a bright star if you will, that doesn’t appear to be fading any time soon. Not only does she have new reality TV show in the pipeline and a collection for Madewell, she’s also the new face of Vero Moda.
And, after months of waiting, we’ve finally got our hands on the first images from Vero Moda’s autumn/winter 2011 campaigns with Alexa Chung showcasing just what the brand’s new collection is all about.
“Alexa Chung is an inspiring woman to work with,” Katja Hundrup, a spokesperson for Vero Moda says.
“She knows her fashion references and is able to combine high-end designer items with high street and vintage in a unique way, putting personality into whatever she wears.”
From what we can see, there are Seventies-inspired pieces aplenty, with tulle ballerina dresses, quirky head pieces, dotted prints and, of course, Chung-approved Peter Pan collars to boot.
Even if Vero Moda was an unusual brand choice for Alexa, we have a feeling the Chung will ensure it has a rightful place on the fashion map in no time.
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Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
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