New E! modelling show Scouted rips off Anja Rubik’s Elie Saab advert
The claws are well and truly out on Twitter today, courtesy of top model Anja Rubik. She took to the social networking site to express her feelings towards the Scouted advert, as she believed it was a direct, and in her words, “shameless” copy of her highly successful and uber-glam advert for Elie Saab’s fragrance “Le Parfum” which debuted in May earlier this year. The advert featured her posing on a busy street in a billowing Elie Saab gown, which the Scouted advert has very accurately replicated.
Scouted is E! Entertainment’s brand new model-search reality show, whereby they aim to find the next big thing in the modelling world… we assume it’s a cross between America’s Next Top Model and anything with the Kardashians in.
We cannot dispute that the Scouted advert must have been based on the Elie Saab campaign due to the endless similarities, but we think both Anja Rubik and Elie Saab should be flattered – after all, it is their image that the wannabes are looking up to. Anja Rubik is certainly a great model to aspire to be… but do you think the Scouted ad should have gone about it in a different way?
Would you be flattered or offended?
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
