Andrej Pejic models the Hema push up bra… thoughts?

Andrej Pejic models the Hema push up bra… thoughts?

We wouldn’t call ourselves advertising and marketing experts, but we would have thought a buxom model with ample cleavage and curves in all the right places would be the predictable and failsafe choice for a lingerie campaign, wouldn’t you agree? 

So imagine our surprise when we heard that androgynous (but undeniably beautiful) model Andrej Pejic was the spokesmodel for Hema’s mega push up bra – a product which promises to enhance your cleavage by at least two cup sizes.

“It’s revolutionary,” said Andrej Pejic’s Sydney agent Chadwick Joseph Tenni. “I’ve never known a man to do a womens’ lingerie campaign before”.

Neither have we; and despite the unconventional choice of spokesmodel, we think the campaign is actually rather brilliant. For, if the product can give a male model the cleavage it has, as demonstrated in the picture above, imagine the wonders it can do for women? This gets an A+ in our books for smart advertising!

Do you think the campaign is clever or just controversial?

[Fashionista] 

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