Andrej Pejic models the Hema push up bra… thoughts?
We wouldn’t call ourselves advertising and marketing experts, but we would have thought a buxom model with ample cleavage and curves in all the right places would be the predictable and failsafe choice for a lingerie campaign, wouldn’t you agree?
So imagine our surprise when we heard that androgynous (but undeniably beautiful) model Andrej Pejic was the spokesmodel for Hema’s mega push up bra – a product which promises to enhance your cleavage by at least two cup sizes.
“It’s revolutionary,” said Andrej Pejic’s Sydney agent Chadwick Joseph Tenni. “I’ve never known a man to do a womens’ lingerie campaign before”.
Neither have we; and despite the unconventional choice of spokesmodel, we think the campaign is actually rather brilliant. For, if the product can give a male model the cleavage it has, as demonstrated in the picture above, imagine the wonders it can do for women? This gets an A+ in our books for smart advertising!
Do you think the campaign is clever or just controversial?
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
