Kohl’s and Vera Wang launch Princess Vera Wang junior collection
It seems like the little’uns are getting lots of opportunities to look just as stylish as their yummy mummies these days, and even more so now that Kohl’s has announced a brand new project with Vera Wang to launch a junior collection entitled Princess Vera Wang.
“We are pleased to announce the launch of Princess Vera Wang, which builds on our existing partnership with Vera Wang, one of the world’s most credible and respected designers,” said Kevin Mansell, the CEO of Kohl’s.
Kohl’s originally teamed up with Vera Wang back in 2007 with Simply Vera Vera Wang, a premium lifestyle collection which is so popular, the Wall Street Journal reports it has been named as the leading exclusive brand in the women’s contemporary category. It was also recently announced that Simply Vera Vera Wang will expand into cosmetics and bridal jewellery in the spring.
Princess Vera Wang will be available exclusively in Kohl’s stores nationwide and Kohls.com from the beginning of August 2012. We can’t wait to see some lookbooks, we have a feeling the collection will be fabulous.
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
