Kate Moss’s Fred campaign accused of plagiarising David Yurman

Remember those ultra stunning pictures of Kate Moss modelling her own Fred jewellery we showed you a few weeks ago? They’ve now come under fire as jewellery designer David Yurman accuses the Croydon supermodel of plagiarising his spring/summer 2011 campaigns.

Turns out that Kate Moss was the star of Yurman’s SS11 ads shot by Peter Lindbergh earlier in the year, and he’s claiming Kate’s new Fred campaign is strikingly similar.

“The Fred campaign is embarrassingly similar to the one David Yurman ran a year ago,” a spokesperson for David Yurman told Page Six. “When you are a leader in your category, you get used to people copying you. We are confident consumers know the difference.”

Ouch. Although we won’t deny that there are similarities, one very important question has been raised, not only at MFL HQ but in the blogosphere as a whole: how many ways can one person model a selection of rings? Answers on a postcard.


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