Prada goes vintage for its spring/summer 2012 ad campaigns

Everything about Prada’s spring/summer 2012 ad campaigns screams ‘vintage’ as not only has the fashion house gone for a 1950s pop culture theme in the clothing and backdrop , but it’s also using two of the finest golden oldies to pose in them. 

We say ‘old’ because instead of choosing fresh faced teenagers like it usually does, Prada chose to hire experienced twenty-somthings Natasha Poly and Elise Crombez, as well as new face of Miu Miu Guinevere Van Seenus who is actually 34 years old – although you wouldn’t ever think it.

“1950s hot rods and muscle cars with spiky rear fins and bodies emblazoned with flames reflect the design motifs in the collection,” Prada said in a statement. “The gas station is cast as a central symbol in this post-modern crossroads of new horizons and economic fulfillment, a stage set where fashion, fantasy and the promise of new discoveries collide.”

Despite going down a different route as far as models are concerned, Prada retuned to old faithful Steven Meisel to shoot the campaign, which also features the faces of Meghan Collison and teenagers Ymre Stiekema and Katryn Kruger.