Taylor Swift’s CoverGirl ad banned for being too Photoshopped
The National Advertising Division has just banned Taylor Swift’s advert for CoverGirl NatureLuxe Mousse Mascara because of its excessive use of Photoshop.
We know it’s going to take baby steps for a crackdown on excessive airbrushing but Taylor Swift’s ad for CoverGirl mascara is a good place to start.
Sadly, we don’t think this advert is the worst culprit, but it’s a step in the right direction if advertising watchdogs want to set some post-production boundaries.
“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then–in the mice type–have a disclosure that says ‘okay, not really,’” National Advertising Division director Andrea Levine told Business Insider.
We are totally fine with the idea of having post production gods on hand to smooth out minor imperfections, but we think there should be a limit as far as advertising for beauty products goes. Where do you think we should draw the line for over-Photoshopping?
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
