Giorgio Armani goes all androgynous in the spring/summer 2012 ad campaign
Icy blonde model Milou Van Grosen has replaced Sasha Pivovarova as the main star of Giorgio Armani’s spring/summer 2012 womenswear ad campaigns.
Even though no one can say that Sasha didn’t do a fine job in last season’s campaigns, we think Giorgio Armani’s casting was spot on for this particular collection, due to the very prominent brooding and androgynous theme which Milou Van Grosen has managed to encapsulate so effortlessly.
The Dutch model showcases the sharp tailoring and androgynous infusions of Giorgio Armani’s latest womenswear collection in a moody batch of photos taken by Mert Alas and Marcus Piggott under the direction of Giorgio Armani himself along the beach.
The ads are slated to debut in the February issues of your favourite glossies, so keep your eyes peeled for them.
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
