Follow on Twitter
Subscribe by RSS
What fresh hell is this, then? The folks at the Advertising Standards Authority have deemed yet another beauty ad unsuitable and have consequently banned it. The ad in question features gorgeous 41-year-old beauty Rachel Weisz (or Mrs Daniel Craig) for the L’Oreal Revitalift Clinical Repair 10.
Can you guess the reason for the ASA preventing this ad from seeing the light of day in Britain? You’re right – it’s because the guys in post production got a bit too Photoshop-happy!
“The beauty and advertising industries need to stop ripping off consumers with dishonest images,” a rep for the ASA said. “We considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even. We therefore concluded that the image in the ad misleadingly exaggerated the performance of the product.”
L’Oreal has since defended the ad, claiming that Rachel’s perfect skin was down to clever lighting and a professional beauty team in order to portray her “as favourably as possible”…
Again – we see where the ASA is coming from but don’t think this ad is the worst culprit for over-airbrushing. Do you think the ASA is insulting the intelligence of modern day consumers or do you think it is making a valid point?
Thoughts, please!
2 Comments
Go the ASA!
, I would like to see all photo-shop’d adverts banned so we can see exactly what these products achieve.
Should L’oreal’s behavior surprise us despite the gains the women’s movement has made in bringing to focus that a woman’s worth is more than just her looks but also her accomplishments, values and her mind? Which raises another question, why does the beauty industry and for that matter the fashion industry insist on glorifying the way a woman looks, and is that to say ultimately no matter how much we congratulate women on their achievements, they are only ultimately to be admired in so much they are able to viscerally stimulate men?
http://scallywagandvagabond.com/2012/02/loreals-ad-featuring-a-photoshopped-rachel-weisz-banned/