Halston will return to New York Fashion Week in 2013!
With Sarah Jessica Parker, Tamara Mellon, Harvey Weinstein and creative director Marios Schwab all leaving the brand recently, it’s safe to say that Halston hasn’t had the best 12 months…
But, instead of hanging its head in shame and quietly disappearing from the fashion radar, Halston is coming back with an almighty bang, as it’s set to make its return to the catwalks of New York Fashion Week next year. Hurrah!
So how is the Halston revival going to work, you ask? It probably helps that Ben Malka – former BCBG president and current Halston chairman and CEO – has injected a whopping $20 million into the brand.
“We are very well-funded, so I don’t have to worry about that,” he said. “The money was put in by myself and my partners in a big way. The amount is enough for us to screw up for a long time.”
So eloquently put. We’re looking forward to Halston’s revival next year, as we imagine the New York Fashion Week regulars will too.
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
