But, instead of hanging its head in shame and quietly disappearing from the fashion radar, Halston is coming back with an almighty bang, as it’s set to make its return to the catwalks of New York Fashion Week next year. Hurrah!
So how is the Halston revival going to work, you ask? It probably helps that Ben Malka – former BCBG president and current Halston chairman and CEO – has injected a whopping $20 million into the brand.
“We are very well-funded, so I don’t have to worry about that,” he said. “The money was put in by myself and my partners in a big way. The amount is enough for us to screw up for a long time.”
So eloquently put. We’re looking forward to Halston’s revival next year, as we imagine the New York Fashion Week regulars will too.