Rihanna sets Boy London Selfridges sales soaring!

We all know the power of that infamous Kate Middleton effect, but we think the Duchess of Cambridge may have met her match, as the Rihanna effect could well be the next big thing! 

Hands up how many of you saw Rihanna’s appearance on The Jonathan Ross Show at the weekend? And how many of you not only noticed how gorgeous the Barbadian singer looked in her Boy London get-up, but strived to emulate her look?

Over 100 online orders were placed for Boy London gear on the Selfridges website on the Saturday night alone, with sales increasing by 45% during the weekend period. We love the label – which has been a hit with music legends since the 70s – at the best of times, but add some Rihanna stardust and it flies off the shelves even quicker than usual!

Saturday night wasn’t the first time Ri-Ri wore something from Boy London, oh no. She recently tweeted a picture of herself in the ‘Boy’ logo cap, and you can see her rocking the iconic repeat print leggings in her You Da One video. So, we think it’s safe to say that she’s a bit of a fan.

If you want to see what all the fuss is about yourself, head to Selfridges or the website. Prices start from just £35.

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