Charlotte Casiraghi for Gucci’s Forever Now ad campaign

It’s only been a few days since it was confirmed that Charlotte Casiraghi would become the brand new face of Gucci, but her first Forever Now ad campaign has already surfaced.

Charlotte has signed a two year contract with the brand, and will pose for four of the biggest  – and best – fashion and portrait photographers in the world. This first image was shot by the one and only Peter Lindbergh… and we love it!

We aren’t the only ones though, as Gucci creative director Frida Giannini has continually sung the Monaco royal’s praises.

“She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport,” Frida said. “I have gained an appreciation for her innate ability to combine family traditions with a uniquely modern attitude… Charlotte brings the spirit of Gucci to life so elegantly.”

We love the stable backdrop too, which is a nod to Charlotte’s strong equestrian background. You can see Gucci’s Forever Now campaign in publications worldwide from today.

Do you like it?


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