Charlotte Casiraghi for Gucci’s Forever Now ad campaign
It’s only been a few days since it was confirmed that Charlotte Casiraghi would become the brand new face of Gucci, but her first Forever Now ad campaign has already surfaced.
Charlotte has signed a two year contract with the brand, and will pose for four of the biggest – and best – fashion and portrait photographers in the world. This first image was shot by the one and only Peter Lindbergh… and we love it!
We aren’t the only ones though, as Gucci creative director Frida Giannini has continually sung the Monaco royal’s praises.
“She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport,” Frida said. “I have gained an appreciation for her innate ability to combine family traditions with a uniquely modern attitude… Charlotte brings the spirit of Gucci to life so elegantly.”
We love the stable backdrop too, which is a nod to Charlotte’s strong equestrian background. You can see Gucci’s Forever Now campaign in publications worldwide from today.
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Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
