Claudia Schiffer, Doutzen Kroes and Coco Rocha star in new L’Oreal hair commercial, possibly wear wigs?
Top models Claudia Schiffer, Doutzen Kroes, Coco Rocha, Bianca Balti and Liya Kabede have been snapped up by L’Oreal to star in a brand new French commercial directed by Paul Gore for the Préférence hair colouring range.
While the commercial is chock full of hot, famous faces and does a good job of tempting us to buy the product (we’re lusting after the red hot hair colour in particular) it’s speculated that wigs may have possibly been used to achieve those bright and bouncy enviable results, which may not sit right with some people.
As far as we know, officials have neither confirmed nor denied the use of wigs in the video, so all we can do is encourage you to watch the video below to make your own minds up!
It’s that age-old debate about questioning the viewer’s intelligence and enhancing the natural effects of the product in question. (See Rachel Weisz and Taylor Swift ad campaigns.)
Either way, we love the commercial! Do you?
UPDATE: Coco Rocha herself messaged us and told us that she was NOT wearing a wig in the video. Amazing – we want us some of that hair colour, pronto!
http://youtu.be/oFsi5JX4b5U
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
