As well as wishing Victoria Beckham a ‘Happy 38th Birthday’ this week, we also welcomed her to Facebook with open arms, as the pop star turned fashion designer has just joined the social networking site.
So why has Posh only just got on the Facebook bandwagon, you ask?
“It’s something I’ve been talking about doing for the brand for a long time and so it wasn’t a question of a specific time – it just happened to be ready for launch now and I am really excited at the possibilities for my brand messaging that it opens up,” she told WWD.
And what can we expect from VB’s Facebook?
“You can expect to see exclusive photos, video and behind-the-scenes content,” she continued. “Also celebrity images, archive material relating to past collections and all up to the minute news — anything relevant pertaining to the brand and each of its categories.
“It’s also really important to me that the page is visually strong and I have spent a lot of time working on that aspect within the Facebook structure.”