Alice Temperley collaborates with John Lewis!
We think this is the biggest designer/high street collaboration since Jenny Packham announced that she would be joining forces with Debenhams!
It’s just been revealed that Alice Temperley will be creating a capsule collection for John Lewis – her first ever foray into the high street – which will be entitled Somerset by Alice Temperley. Fyi, the name was inspired by Alice’s hometown!
“Somerset will compliment our existing brands and is a very accessible product that will take our aesthetic to a wider audience,” she told British Vogue. “I know a lot of people who can’t afford high fashion but appreciate well-made, wearable clothes. John Lewis is a great partner as it stands for quality, and is a trusted staple in everyone’s lifestyle.”
The 60-piece collection (!!!) is slated to land at John Lewis stores and online on September 4th.
We’ll keep you posted when the ad campaign (all we know is that is stars Lily Donaldson) lands, so keep your eyes peeled!
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
Facebook
Twitter
Google+
Youtube
