Aquascutum sold to Hong Kong company

We can all breathe a sigh of relief – Aquascutum might not be in danger after all. Yippee! 

The brand – which was in serious trouble just last month and even went as far as cancelling all press days – has now been sold to Hong Kong based trading company YGM for an undisclosed sum of money. Not that it really matters – Aquascutum isn’t going anywhere for the time being, and that’s the important thing!

“We are delighted to announce the sale of Aquascutum, safeguarding the jobs of over 100 employees and the presence of the iconic Aquascutum brand in the United Kingdom,” said Geoff Rowley, a spokesperson for FRP Advisory. “We hope that, under new ownership, the Aquascutum brand and business will have the best opportunity of success and growth – both in the UK and worldwide.”

That’s what we like to hear! We’ll keep you posted with any more developments.

[Vogue] 

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