Spotlight on…Pedro Lourenço
This week’s Spotlight is on a very interesting breed of designer, almost prodigal by some standards.
Starting out at the tender age of twelve, Brazilian designer Pedro Lourenço designed the autumn/collection for another designer, Carolita Joakina, which was later shown at São Paulo Fashion Week. Quite a feat for school kid, we say!
Naturally, in 2005, Lourenço went on to launch his eponymous label at São Paulo Fashion Week, and has since been a steady fixture on the fashion scene, showing at the Paris R-T-W shows since March 2010, and also on the radar of many of fashion’s elite.
Hailing from a family of designers, parents Gloria Coelho and Reinaldo Lourenço ensured Pedro had a suitable start in life, surrounded by fashion design paraphernalia from a very young age. With a particular interest in cutting and finishing techniques, paired with an eye for technology and appreciation for the impact of digitalism in design, 21-year-old Lourenço took an architecture-inspired direction with a noticeable amount of fun for spring/summer 2012.
With the collection boasting statement jackets, wine-cork-soled sandals and embellishment aplenty; like most of the fashion industry talent we’ve seen come out of Brazil; Lourenço is setting himself up for big things to come.
Shop an exclusive edit of the Pedro Lourenço spring/summer 2012 collection at LN-CC.
All above shown items available at LN-CC
Author: Farhana Nazir
Lover of Italian food, cold mornings and chatting over hazardous amounts of coffee about controversial fashion matters.
Farhana started off wanting to be a barrister, but fast realised they’re not as fashionable with those wigs! Her goal for 2012? To finally deliver talks on the importance of cupcakes in nations where Danish pastries still rule!
Product suggestions can be sent to farhana.nazir@my-lifemedia.com
