Muhammad Ali stars in Louis Vuitton’s Core Values ad campaign
Muhammad Ali has been revealed as the new face of Louis Vuitton’s Core Values campaign, taking over from the one and only Miss Angelina Jolie.
Sure he isn’t as pretty as Ange, nor does he have her gorgeous full head of hair or Hollywood brood (although his grandson is equally as adorable as the Jolie-Pitt kids!), but we predict his influence will be just as great!
Akin to Angelina’s Louis Vuitton campaign which debuted this time last year, the heavyweight boxing champ’s ad campaign was also shot by famed photographer Annie Leibovitz. No fancy location needed for the backdrop though… he’s just casually chillin’ in his house in Arizona. Jealous, much?!
“Muhammad Ali is the epitome of an outstanding personality – a true living legend in boxing and far beyond,” Yves Carcelle, a spokesperson for Louis Vuitton said in a statement.
“We are honoured that he agreed to be photographed for the Core Values campaign, and delighted with the way this beautiful portrait of the champion and his grandson captures the idea of transmission, which is of great significance to Louis Vuitton.”
Let’s all look at his grandson one more time and let out a collective “awwwww”!
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
