Kate Moss poses for Rag & Bone’s first ever ad campaign in London

And now from a young, up and coming model to one of the classics…

To coincide with Rag & Bone’s first European store in London’s Sloane Street, David Neville and Marcus Wainwright have tapped our very own Kate Moss to star in the store’s first ever ad campaign, which was shot by Craig McDean.

Enlisting the help of one of Britain’s finest supermodels definitely a good way to create some buzz around the new store opening – and choosing to shoot the campaign on the streets of London was genius!

“It wasn’t in a studio; it was just them on a derelict London street – Kate with minimal makeup, and Craig with a handheld camera and natural light,” Marcus Wainwright said.

And don’t forget, Rag & Bone will be showing at London Fashion Week for the first time ever this September, so keep your eyes peeled!

[WWD] 

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