What do you make of the new Yves Saint Laurent logo?

The fashion world was seriously rocked last month when new Yves Saint Laurent creative director Hedi Slimane revealed that he would be changing the name of the fashion House’s ready-to-wear collections to Saint Laurent Paris, which understandably ruffled a few feathers.

LOVE magazine editor Katie Grand took to Twitter and treated her followers to the very first-look at the rebranding, which currently adorns the construction boards at the as yet unopened store in New York’s Mercer Street. The image to the right can be found in the pages of the latest Vogue Paris.

What do you guys think of the new logo? We think it’s definitely a sleeker design for sure, but we’re not sure we’re ready to give up the old one just yet. Whether we ever will be is a different question altogether.

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