Whitney Port wants you to pay for her upcoming fashion show!
Whitney Port, former star of The City and current judge on Britain and Ireland’s Next Top Model (we think she’s doing a cracking job by the way and reckon she deserves more screen time, don’t you?) is in a bit of a financial pickle.
It turns out that the ex reality TV star can’t quite fund the catwalk show for her Whitney Eve spring/summer 2013 collection, which she is due to show during New York Fashion Week next month. She has therefore launched a fund-raising campaign which in turn enables her fans to have some involvement in her show, depending on how much they donate.
“Oftentimes, I have fans asking me how they can break into the fashion business or how they can learn more about runway show production, Whitney said in a statement. “I think this campaign is a great way to provide my fans a behind-the-scenes experience on how a large show is designed.”
Some of the benefits include getting some gratitude on Facebook and, if you donate a lot, even sitting on the FROW. Do you think this is a clever campaign or should Whitney just be a bit more blunt and up-front about everything?
Watch the video below for all the deets!
http://youtu.be/2vLGVlQb6kI
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
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