Lana Del Rey is the face of the brand new Jaguar sports car!
Is there anyone who doesn’t want a piece of American songstress Lana Del Rey at the moment? As well as having a Mulberry bag named after her and being the face of H&M, Lana has now also put her name to a car. And not just any car mind; a Jaguar!
“Singer songwriter, Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-Type, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand,” Adrian Hallmark, a spokesman of Jaguar, said in a statement.
“The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements.”
And perhaps it’s these professional achievements that have inspired the photoshoot. As you can tell, the car is nowhere in sight in any of the ad campaign images, so maybe the brand is currently focusing on the luxury lifestyle that the owners of a Jag will inevitably have.
We can’t wait see more – the car will be officially unveiled in Paris next month, so we’ll keep you posted as soon as we know more! Do you like the pics so far?
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
