Last week, we headed to the swanky Soho House to see Britain’s Got Talent judge Alesha Dixon unveil ‘Sweet Smile’, an exclusive new fragrance from Impulse.

“I’ve been a fan of Impulse for years, so I was flattered when they approached me to be the face of the latest fragrance, Sweet Smile,” Alesha said. “I really enjoyed taking part in the shoot and can’t wait to stock up on the scent once it hits the shelves. It’s perfect for a quick fragrance boost when I’m on-the-go during the day and is guaranteed to always put a smile on my face.”

We can definitely see where she’s coming from – the fragrance is one of those easy to wear scents that every girl needs on her dressing table and in her handbag. Great to have with you on the tube when you stand next to someone with less than satisfactory hygiene… we’ve all been there! Shudder!

The fragrance has fruity top notes of pear, mandarin and plum, middle notes of jasmine, muguet and osmanthus, and base notes of sandalwood, cedarwood and amber.

Impulse Sweet Smile is available exclusively in Superdrug stores priced at £1.99 – bargain! And doesn’t Alesha look heavenly in the ad campaign?