Lacoste L!VE is moving on from Paris, Berlin and New York and is this season heading to Montreal for its highly anticipated Unconventional Talents autumn/winter 2012 ad campaign. We love exploring and getting behind new talent, especially when that talent offers something a little bit different.
Those who dare to dream and think outside the box go a long way in our opinion, and the Lacoste L!VE artists are a prime example of what we're talking about. The vid below, which was created by Julien Vallée, showcases some of the unconventional talents of creatives in Montreal, although you can head to Lacoste L!ve to check out each of their individual stories, and see their work in more detail. Take a look at the spring/summer 2012 video to familiarise yourselves with what went down in New York last season before watching the current offering.
Which concept in the new video is your favourite?