Here it is! No more sneak peeks here, there, and everywhere, as the Maison Martin Margiela for H&M ad campaign has finally been unveiled.

The campaign was shot by British artist Sam Taylor Johnson, but the image above isn’t where it ends, oh no. A series of short films shot in Paris is set to be released next month too (November 8th – write it down!) and will feature male and female non-models. Looks like Lanvin’s “regular people” theme is catching on then!

“Working with such an anarchic house as Martin Margiela alongside a high-street brand was a challenge that creatively became a crazy, fun project,” Sam Taylor Johnson said. “I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise.”

We are very impressed with what we see so far. Remember to check back here on November 8th for a first look at the video campaigns.