Selfridges turns pink for Breast Cancer Awareness

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Thanks to Barbie and our love of lending support to good causes, we couldn’t have been happier to learn that one of our favourite London department stores had temporarily turned pink!

Yep, Selfridges London – as well as Manchester Trafford, Manchester Exchange, Birmingham and – has been given a touch of pink in support of the Estee Lauder Companies’ Breast Cancer Awareness campaign.

The department store’s new pink make-over is part of the Global Illumination Initiative, whereby 200 buildings will be lit up in the colour to raise awareness for the campaign which is now in its 20th year!

If you want to lend your support to the cause, simply head to your nearest Estee Lauder counter and snap up some of the products that have been created especially for the cause, including the Evelyn Lauder and Elizabeth Hurley Dream Lip Collection and Evelyn Lauder Dream Compact.

Alternatively, you can click through to the Selfridges website to shop from the comfort of your own home.

Do you like the store’s new look?

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