Rita Ora replaces Alexa Chung as face of Superga!
Hot singer-of-the-moment Rita Ora has just been named the new face of Superga, replacing former brand ambassador Alexa Chung.
Don’t feel bad for Alexa though; she wasn’t unceremoniously dropped… it was more a case of her being too busy with TV commitments in America to carry on. Superga assures us that there’s no hard feelings though!
Although we will miss Alexa and her effortlessly quirky and stylish ways, we’re excited to see what Rita Ora will bring to the brand and how she incorporates the iconic shoe designs into her wardrobe. We can expect to see Rita’s debut spring/summer ad campaign drop in March next year, so still quite a bit of time to wait to see what she and the brand have up their sleeves.
Do you think Rita was a good replacement?
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
