H&M to launch global clothes collection service
Keen to help the environment and reduce the impact clothes have on landfill sites, H&M is reportedly planning to launch a global clothing collection service.
From February next year, the Swedish brand will apparently give customers £5 to spend in the store (against a purchase of £30 or over) if they donate their unwanted clothing at one of the selected stores.
“Our sustainability efforts are rooted in a dedication to social and environmental responsibility,” said CEO Karl-Johan Persson. “We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M.”
And to make the initiative even more appealing, H&M has enlisted the help of Joanna Lumley to be the face of the campaign and hopefully get more people on board. We reckon she will do wonders for it – her Absolutely Fabulous wardrobe raised a very impressive amount of money at auction recently, so we know the lady has a large presence in the fashion world.
We think this is great motivation to have a clean up of your personal wardrobe and help the environment at the same time – especially if you get a nice £5 to put towards something shiny and new!
Author: Maria Pierides
Maria joined the MFL family in 2011 and has been a permanent member since. When she's not scouring the net for the juiciest fashion stories or attending fabulous events you can find her (always with a Starbucks in hand) milling around Oxford Street, Carnaby Street, Brick Lane or Shoreditch looking for either a bargain or stand-out addition to her wardrobe.
Fashion news related tips and press releases can be sent to maria.pierides@my-lifemedia.com
