H&M pulls “offensive” Native American headdress


You’d have thought the Victoria’s Secret Indian headdress hoopla that happened last year would have made brands a bit more cautious… but that isn’t the case.

H&M has pulled a feathered Native American inspired headpiece from its festival range after receiving complaints.

“Headdresses are worn by chiefs in some of our communities,” said Kim Wheeler, an Ojibwa-Mohawk from Winnipeg, Manitoba. “It is a symbol of respect and honour and should not be for sale as some sort of cute accessory. People in my community have kind of been fighting that whole ‘hipster headdressing’ for a while now.

“You wouldn’t find a colourful hijab or a colourful yarmulke on the shelves as some sort of fashion accessory to wear out to a nightclub or to a music festival.”

H&M has since pulled the item from hits collection, with a spokesperson saying that “we never want to offend anybody or come off as insensitive. We’re always about being there for our customers.”

Where do you stand?



  1. this is very disrepectful you should check cultures/ if this is the best your desiger can come up with god help you it look l
    ikre preschool are class

  2. you ahouls chckinro culture befor thisare only chief have and if this is the best your des cando you need help it look like a5 and dime sold for a penny you should real be asshame

  3. joan mc carthy says:

    this look very cheep if this is the best you can do it look like k or pewkan and very ant native american only the chief could were this check into people culuture it make you look dumb

  4. Not only is this thing disrespectful, it’s not pretty it looks nothing like a beautiful native american headdress. Who would want to wear that at all?

  5. this is very disrepect to aculture if this is the best your design can do you should go to a goodwill

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