We love a good A-list celeb ad campaign – Beyonce for H&M, Rita Ora for DKNY, Sienna Miller and Tom Sturridge for Burberry are just a few of our recent faves – but the latest one from M&S pretty much puts all of them in the shade.
Instead of tapping one or two of the hottest celebs for its autumn/winter 2013 ad campaign, Marks and Spencer has enlisted the help of Britain’s Leading Ladies… and the results, as you can see, are pretty incredible!
Dame Helen Mirren (who we told you would be shooting with Marks and Spencer a few months ago) was photographed by Annie Leibovitz, and was joined by Ellie Goulding, Grace Coddington, Karen Elson, Tracey Emin, Nicola Adams, Helen Allen, Jasmine Whitbread, Monica Ali, Darcey Bussell, Laura Mvula and Katie Piper. Phew!
“We wanted this campaign to signal a new and confident tone of voice to introduce Autumn,” said Patrick Bousquet-Chavanne, a spokesperson for M&S. “Annie was the perfect choice to shoot a campaign of this magnitude. Her unmistakable, signature style, with its truly dramatic aesthetic was exactly what we needed to communicate the essence of the campaign and of the new M&S.
“Annie’s photography has become synonymous with defining key moments in the history of brands over the years and, as such, we feel that this campaign is the ideal way to illustrate M&S’ move into a new era.”
We think this has revolutionised advertising campaigns, and we won’t be surprised if other brands start to up their game in the future. What do you guys think?