First look: Rihanna for Balmain


Well, this is an unexpectedly wonderful surprise… Rihanna is the brand new face of Balmain!

The Bajan songstress was shot for the spring/summer 2014 ad campaign by Inez van Lamsweerde and Vinoodh Matadin in New York, with creative direction from Atelier Franck Durand and styling by Ri Ri’s personal stylist Mel Ottenberg.

Doesn’t she look incredible in the two images above? The collection looks like it was made for her, which might not be the hardest thing to believe…

“In front of the camera, she makes you feel like she is the only girl in the world,” said creative director Oliver Rousteing. “When the woman that inspires you wears your creations, your vision feels complete.”

Aw, we never had the creative director of Balmain down as a huge Rihanna fan, but then again, who isn’t in love with Rihanna on and off the stage?

We can expect to see the ad campaign images drop in the January issues of our favourite fashion glossies, so keep your eyes peeled!


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