JW Anderson launches his first website


Fresh from debuting his spring/summer 2015 menswear line at London Collections: Men this morning, JW Anderson has also announced that he will be launching his very first website. Exciting news all round!

“Opening an e-commerce website is a natural step for us,” the designer told British Vogue. “Our database is young and our impact is around social media, so it feels right to be finally embracing our customer in this way.”

“We’ve developed such a strong following over the years that we have turned into a cult brand and our customers have wanted to have something more from us. I like this idea when all the aspects of the business are streamed together so that people can see a full demographic. It’s so much more personal and, as we’re a very open company, it’s so important to integrate comment from us.”

The site will reportedly feature all the current campaign shots, all the looks from his catwalk shows, product shots, social media feeds, a blog managed by JW Anderson himself (nice and personal!), and merchandise available exclusively the website.

 Thankfully launching an e-commerce website isn’t as difficult as it once was and if you’ve been dreaming of having your very own online store, there’s no time like the present. With a wealth of professionals on hand, you’re literally spoilt for choice. For responsive web design in essex, try Essex Web Design Studio. Make sure you do your homework first however. Decide on a product, research your target market as well as your competitors, and prepare your social networks. With social media being the cheapest and most effective form of marketing, opt for at least three strong social media channels to focus on and in no time you’ll be up and running.
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