Fresh from debuting his spring/summer 2015 menswear line at London Collections: Men this morning, JW Anderson has also announced that he will be launching his very first website. Exciting news all round!
“Opening an e-commerce website is a natural step for us,” the designer told British Vogue. “Our database is young and our impact is around social media, so it feels right to be finally embracing our customer in this way.”
“We’ve developed such a strong following over the years that we have turned into a cult brand and our customers have wanted to have something more from us. I like this idea when all the aspects of the business are streamed together so that people can see a full demographic. It’s so much more personal and, as we’re a very open company, it’s so important to integrate comment from us.”
The site will reportedly feature all the current campaign shots, all the looks from his catwalk shows, product shots, social media feeds, a blog managed by JW Anderson himself (nice and personal!), and merchandise available exclusively the website.
Phew – we think that’s everything!