Articles by: Samantha O'Neill
a fashion journalist based in London. She is editor of Chiconomise, and has a passion for all things fashion, as well as ongoing love affair with the beauty world.

Five minutes with fashion designer Matthew Williamson

Five minutes with fashion designer Matthew Williamson

After Williamson’s grand return to London Fashion Week this season. I was given the privilege of interviewing the man himself post show. But one thing to note is when I [...]

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London Fashion Week SS10: William Tempest

London Fashion Week SS10: William Tempest

Hands up right now, I love William Tempest, and after being slightly disappointed with his ill fitting collection last season I was very excited to see his Spring/Summer 2010 offering. [...]

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London Fashion Week SS10: Jaeger London

London Fashion Week SS10: Jaeger London

This show had a very starry front row. Not only was Peaches Geldof, Jade Parfitt, Erin O’Connor and Tamsin Egerton there but David Walliams also put in an appearance. However [...]

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London Fashion Week SS10: Matthew Williamson

London Fashion Week SS10: Matthew Williamson

Matthew Williamson made a much anticipated return to the London catwalks. And his Spring Summer look was clean, sexy and somewhat futuristic. Again shoulders were key and the colours were [...]

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London Fashion Week SS10: Nicole Farhi

London Fashion Week SS10: Nicole Farhi

This show made me nervous, last season Nicole Farhi suddenly and dramatically reworked her standard style into something fresher, more cutting edge. It was exciting, and I wondered if she [...]

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London Fashion Week SS10: Betty Jackson

London Fashion Week SS10: Betty Jackson

I don’t know if you’ve noticed but shoulders are in. And they will remain ‘in’ right through Spring Summer 2010 as well, Betty Jackson will make sure of it. Betty [...]

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London Fashion Week SS10: Ashish

London Fashion Week SS10: Ashish

Ashish can be a bit hit or miss. You see dresses you love and then they’re mixed in with strange jersey pieces or like last season crazy pom poms. This [...]

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London Fashion Week SS10: Kinder Aggugini

London Fashion Week SS10: Kinder Aggugini

If Alice from Alice in Wonderland were ever to meet Coco Chanel then she may have ended up looking somewhat like Kinder’s creations. An unusual snakeskin print took centre stage [...]

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London Fashion Week SS10: Aminaka Wilmont

London Fashion Week SS10: Aminaka Wilmont

Tight, tight and super tight. Aminaka Wilmont went beyond body con and created a whole new level of cling. Yes there was Lycra, yet the cuts were short and tight [...]

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London Fashion Week SS10: Bora Aksu

London Fashion Week SS10: Bora Aksu

This collection was inspired by the Oscar Wilde story ‘The Happy Prince’ and like the story I loved it. I agree that Bora Aksu is not for everyone, his designs [...]

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How Darphin saved my skin

How Darphin saved my skin

So a luxury beauty brand, gets in touch and offers you a skin scanning treatment, what do you say? “When, where, can I come today?” Of course. This is exactly [...]

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New fragrance from Jo Malone: Vanilla & Anise

New fragrance from Jo Malone: Vanilla & Anise

There are some things which make a girl go weak at the knees, and the sight of a Jo Malone carrier bag is one of them. What is it about [...]

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The Clothes Show comes to London

The Clothes Show comes to London

It may have taken numerous forms of transport to get there, but I managed it. I did note another disgruntled Clothes Show-er moaning that a trip to the Birmingham one [...]

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About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

Editor’s Pick

Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

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