Articles by: Samantha O'Neill
a fashion journalist based in London. She is editor of Chiconomise, and has a passion for all things fashion, as well as ongoing love affair with the beauty world.

Scarlett Johansson is the new face of Mango

Scarlett Johansson is the new face of Mango

First the Spanish brand nabs Daisy Lowe and now they’ve signed Scarlett for the Autumn/Winter 09 campaign. Fresh from her adverts for Dolce & Gabbana where she posed as a [...]

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Paul Smith’s rubbish

Paul Smith’s rubbish

No, no, Paul Smith himself isn’t rubbish he’s actually quite clever. But he is turning his artistic hand to help solve the issue of rubbish. I wonder if designers ever [...]

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Today is Burberry Day!

Today is Burberry Day!

I knew it was a good day when I woke up this morning, and you want to know why it’s so good? Well because Mayor Bloomberg has declared it Burberry [...]

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Burberry to make a come back to London

Burberry to make a come back to London

Burberry will show at the next London Fashion Week as opposed to its’ usual home in Milan. Burberry will be presenting the Spring/Summer 10 range at London Fashion Week’s new [...]

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Winona gets an Elle revamp

Winona gets an Elle revamp

This is one of the most surprising coverstars, we have seen in a while. Winona Ryder is the face of July’s UK Elle, does this signal a comeback? She has [...]

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Mixed signals from the Cavalli camp

Mixed signals from the Cavalli camp

He’s selling, no he isn’t, yes he is, no he isn’t. So what is Roberto Cavalli doing with his company? I’m not sure he even knows. He told WWD: “I’m [...]

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Nicola Roberts works Blitz style

Nicola Roberts works Blitz style

We’ve been hearing for a while that Blitz style is due for a comeback. In this time of recession we will apparently be taking notes from our sisters of the [...]

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Cannes: Anna Mouglalis is Coco Chanel

Cannes: Anna Mouglalis is Coco Chanel

Coco Chanel is having quite a year. With two biopics out this year, starring two of the most beautiful women playing her; Audrey Tautou and Anna Mouglalis. She would no [...]

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Scottish Fashion Awards: The nominations

Scottish Fashion Awards: The nominations

The nominees for the Scottish Fashion Awards have been announced. There are a few surprises this year. Up for the big award; Designer of the Year 2009 sponsored by Vogue.com, [...]

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Cannes: The drama continues

Cannes: The drama continues

Now you know that a Dolce & Gabbana party will always be the hottest party of the season. So you can expect a gaggle of glamorous guests and a sprinkle [...]

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Philippe Starck turns his hand to fashion

Philippe Starck turns his hand to fashion

Whilst Amy Winehouse seems a more than

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Amy Winehouse to become a fashion designer

Amy Winehouse to become a fashion designer

Amy Winehouse seems an odd choice for the fashion world to love. Ok, so she has a crazy beehive and some interesting eye make up. But let’s face it, it’s [...]

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Cycling in style with Fendi

Cycling in style with Fendi

If you have been thinking about cycling, and the report on

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About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

Editor’s Pick

Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

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