Articles by: Samantha O'Neill
a fashion journalist based in London. She is editor of Chiconomise, and has a passion for all things fashion, as well as ongoing love affair with the beauty world.

La Perla goes Undercover

La Perla goes Undercover

On 12th June, The Fashion and Textile Museum are opening a saucy new exhibition titled Undercover: The Evolution of Underwear. The exhibition charts the advancements of our smalls and how [...]

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Watch out Cooperative designs are coming

Watch out Cooperative designs are coming

The fashion brand renowned for it’s signature striped knits is taking over Browns Focus, well the windows at least. Cooperative Designs have decked out the windows with a range of [...]

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Cannes: Another day of gorgeous gowns

Cannes: Another day of gorgeous gowns

So Angelina and Brad have finally arrived, and Angelina was dressed to impress. I think she’s now put those pregnancy rumours to bed as she appeared in a thigh high [...]

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Vogue to the rescue!

Vogue to the rescue!

The economic downturn has got us all in a bit of a mess. But never fear because Vogue are here to save the day and save the world. Ok, so [...]

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Giorgio Armani is on the road to recovery

Giorgio Armani is on the road to recovery

There have been a few rumours circulating that all is not right in the Armani camp. And so the fashion house has made a statement about Giorgio’s whereabouts. It transpires [...]

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Cannes: Penelope Cruz dazzles in Marchesa

Cannes: Penelope Cruz dazzles in Marchesa

We’ve been missing the gorgeous Penelope Cruz due to a bout of flu and food poisoning. But she made up for her absence by making a striking appearance in a [...]

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Halston hires Marios Schwab

Halston hires Marios Schwab

So many names have been thrown about, over who would take the role as creative director of Halston ever since Marco Zanini left. Well, now the guessing is over, as [...]

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Louis Vuitton and Richard Prince wrap up Hong Kong

Louis Vuitton and Richard Prince wrap up Hong Kong

To celebrate the opening of ‘Louis Vuitton: A Passion for Creation’ Richard Prince has covered the Hong Kong Museum of Art with his ‘After Dark’ series. This is one of [...]

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Eva Herzigova works a retro one-piece in Cannes

Eva Herzigova works a retro one-piece in Cannes

Whilst the likes of Paris Hilton & Co. are flouncing around in barely-there bikinis, Eva Herzigova was spotted looking every inch a Hollywood starlet in her one piece swimsuit. She [...]

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Woody Allen gets $5 million from American Apparel

Woody Allen gets $5 million from American Apparel

In March 2008, film director Allen filed for a $10 million violation of privacy suit, as the t-shirt loving brand pioneered a billboard campaign with Woody Allen’s face on it [...]

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Grazia to become a retailer?

Grazia to become a retailer?

Grazia magazine is a fashion lovers fix. It provides the best short sharp fashion facts alongside great shopping pages and interesting articles. Yes I confess, I am a Grazia-aholic. So, [...]

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Cannes: A weekend of glitz

Cannes: A weekend of glitz

The stars of the silver screen have really been working their fashion legs over the past few days. Whereas normally stars just hit the red carpet looking glam in their [...]

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Chris Craymer brings Romance to Mulberry

Chris Craymer brings Romance to Mulberry

London based photographer Chris Craymer is launching his new book ‘Romance’ and will be exhibiting his work in Mulberry stores across the world. The New York exhibition opened last week [...]

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About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

Editor’s Pick

Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

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