Articles by: Samantha O'Neill
a fashion journalist based in London. She is editor of Chiconomise, and has a passion for all things fashion, as well as ongoing love affair with the beauty world.

Louis Vuitton gets twittering

Louis Vuitton gets twittering

It is the strangest social networking site, yet it is rapidly becoming the most fashionable one to join. And now it has gotten even more fashionable. Legendary luxury brand, Louis [...]

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Chanel cruise collections come to Venice

Chanel cruise collections come to Venice

Last night Karl Lagerfeld presented the Chanel Cruise collections in the Italian city of Venice. It was of course the most beautiful of settings, and is probably the most suited [...]

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Agyness Deyn is the face of Uniqlo

Agyness Deyn is the face of Uniqlo

I don’t know about you, but I think Uniqlo is steadily becoming the coolest store on the high street. They do it without the loud noise of Topshop or H&M [...]

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Michelle Obama wears Basso & Brooke

Michelle Obama wears Basso & Brooke

Michelle Obama is a phenomena, she has managed to create her own look and pioneer young designers throwing them into design superstardom. And for her latest style outing the First [...]

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Dior gets viral with The Lady Noire Affair

Dior gets viral with The Lady Noire Affair

It would seem that the French fashion houses have discovered the internet and the power of viral marketing. First up there was Chanel, which had a very lovely Lara Stone [...]

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It’s glamour time: Cannes is here!

It’s glamour time: Cannes is here!

You can always rely on Cannes for full on glamour and gorgeous gorgeous dresses. For some strange reason starlets seems better at dressing for Cannes than they do the

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Fashion for 1p at M&S

Fashion for 1p at M&S

No this is not some weird belated April Fool but Marks and Spencers will be selling two million products off for one penny each, yes 1p! Back in 1884 M&S [...]

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Pam Hogg store opens with a Lycra-clad bang

Pam Hogg store opens with a Lycra-clad bang

Pam Hogg’s jumpsuits are infamous. They make women both recoil in fear and fantasise in hope. Since Pam, burst back onto the scene

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Jessica Biel wows at film screening

Jessica Biel wows at film screening

We all know that Jessica Biel is a gorgeous girl, and when thinking back, she’s never really made any fashion mistakes. Yet she somehow manages to slip under the radar [...]

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Freida Pinto is the new face of L’Oreal

Freida Pinto is the new face of L’Oreal

I bet Freida Pinto can’t believe her luck, from just one movie she has been propelled into superstardom. Designers are falling over themselves to dress her, she’s opened stores, got [...]

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Gossip Girl works 80s style

Gossip Girl works 80s style

We all know that 80s bad taste is the trend of the season, and we know that Gossip Girl is a great way to get a fashion fix. For American [...]

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Peaches Geldof… She’s a lingerie model?!

Peaches Geldof… She’s a lingerie model?!

So that’s what she does! We’ve been wondering for a while now what it is Peaches actually does everyday of the year, well except for looking rough at 3am. But [...]

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Beth Ditto given designer lessons from Kate Moss

Beth Ditto given designer lessons from Kate Moss

So you’re a celebrity, and you want to design a collection for a high street retailer. So who do you turn to for advice? Well it must be

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About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

Editor’s Pick

Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

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